Episode 13

What's Next with Zoe Howorth

We talk to WACL member Zoe Howorth (Women in Advertising and Communication Leadership) on a range of topics from Olympic advertising for brands, leaning on her experiences as Marketing Director for Coca Cola UK . To 'Meat Free Mondays', an initiative, which has encouraged millions to reduce their meat intake, positively impacted the environment and raised climate change awareness. And finally Zoe discusses why working for businesses which puts emphasis on the 3 Ps of 'Profit, Planet & People' is rewarding and fits the emerging, accountable consumer mindset.

"Consumers want brands with good utility, have real purpose and are more than a commercial entity."


A classically trained marketer who began life at Procter and Gamble, benefiting from their world class graduate program with roles on market leading laundry brands Ariel and Daz. After stint at United Biscuits which built strong commercial awareness , Zoe joined the Coca-Cola Company in 1998. Over a 15 year period Zoe progressed from Brand Manager to Marketing Director, across this time she led the marketing campaigns from idea to execution across all of the brands , led international campaigns and worked in developing and rolling out marketing capability programs (The Coca-Cola way of Marketing) for the next generation.

In her final role as Marketing Director she oversaw Coca- Cola’s marketing of the 2012 Olympic games and also served for 3 years on the GB Leadership team which stewarded the whole business through the breadth of strategic, legal, HR, customer and corporate affairs.

Finally, Zoe was the lead interface with the companies Sales and distribution partners (Coca-Cola Enterprises) where her role was to deliver inspirational programs which could work ‘at the point of purchase’ in a collaborative way with the sales teams.

More recently, Zoe has transitioned into portfolio non executive roles and holds 3 board positions. The first of these is Water Babies International, a global baby swimming business, Playfinder , a tech business enabling the online booking of sports facilities across the UK. Finally, Zoe is Chair of Houston PR which is an innovative PR consultancy with excellent pedigree in both consumer and financial PR.

About the Podcast

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The What's Next Podcast
Big Ideas in 20 minutes on What's Next in your world

About your host

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Karim Kanji

Are you constantly thinking and preparing for What's Next? Our podcast seeks to gain a diverse perspective on What's Next for the working world, the real world, the virtual world, our careers, our planet, our businesses, our happiness, and much more! But don't worry, our big ideas are in 20-minute bite-sized chunks!

I'm your host Karim Kanji, and I am excited to share talks with business leaders, professors, specialists, authors, thinkers, basically the people who know their stuff on What's Next in their space. If you're as curious as I am about what's next, join me and invest 20 minutes of your day exploring big ideas and innovative thoughts.

The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.