Episode 12

What's Next with Adrian Montgomery

We talk with Adrian Montgomery, CEO of Enthusiast Gaming, about the meteoric rise of the e-sports and gaming industry and why its a vital space for advertisers/marketers.

"60% of Gen Z prefer e-sports over traditional sports". A statistic that may seem strange to some, however, Adrian illuminates how the US election zoned in on the Gen Z vote by getting on board the gaming train.


The potential for the advertising & marketing industry is vast, with privacy updates being extensively rolled out and impacting available third-party data. The wealth of first-party data in the growing gaming community will be crucial for advertisers seeking to reach a demographic that is hard to find using traditional media routes.


ABOUT ADRIAN MONTGOMERY

As the Chief Executive Officer of Enthusiast Gaming, Adrian and his team are building the world’s largest social network of communities for gamers and e-sports fans that reaches over 300 million gaming enthusiasts on a monthly basis.


The Company’s business is comprised of four main pillars—E-sports, Content, Talent and Events. The E-sports division includes 7 teams under Luminosity Gaming; Content includes 100 gaming related websites and 2 of the top 20 gaming media and entertainment brands on YouTube with BCC Gaming and Arcade Cloud; Our Talent division works with nearly 1,000 YouTube creators and leading gamer talent and our Events include EGLX, the largest gaming expo.


Adrian has been a senior officer and director of several public and private companies in the fields of media, sports and entertainment, finance and industrial services. Most recently, he served as President and CEO of Aquilini Sports and Entertainment, one of Canada’s premier sports and entertainment organizations. He i s the former president of Tuckamore Capital Management, a conglomerate with over $700 million of annual revenue, and was also the former CEO of QM Environmental, one of Canada’s largest contracting companies.


Mr. Montgomery has been active in the political process throughout his career and has served as a political advisor to Leaders at all levels of government. Mr. Montgomery is also a member of the New York State Bar Association.

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About the Podcast

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What's Next
Big Ideas and Innovative thoughts on the future of Marketing, Media, Advertising and more!

About your host

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Karim Kanji

We all need to be thinking about and preparing for What’s Next in order to achieve more - and that’s what this podcast is all about.

We are seeking to gain a more diverse perspective on what will shape the future of marketing & advertising, one 15-minute conversation at a time.

We are excited to share talks Karim will be having with thinkers around the world. If you’re as curious as us about What’s Next, join me and invest 15 minutes of your day exploring big ideas and innovative thoughts.


ABOUT KARIM

Karim has been successfully podcasting since 2010. First with the ‘Social Media Show’ and then the popular ‘Welcome with Karim Kanji podcast’ and a co-hosted show with Gregg Tilston, ‘Welcome to The Music’.

2021 sees Karim launching this new show ‘What’s Next’ with support from Active International where Karim is currently the Director of Emerging and Social Media.

In his role within the advertising and marketing industry, Karim has worked with brands such as Popeyes Canada, Melitta, Ricola, 3M Canada, eOne, Nikon Canada, Jamieson Vitamins, Mark’s, LG Electronics Canada, Muskoka Brewery, Post Cereals, Nestle Canada, Dell Canada, GE Canada, Scotiabank, Ontario Teachers’ Pension Plan, Microsoft Canada, and many others.