Episode 3

What's Next with Paul Skinner

In this episode with Paul Skinner, Founder of Marketing Kind and Agency of the Future shares his thoughts on how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change.

As businesses look to recover and rebuild, Paul discusses the importance of establishing and reconnecting with purpose, not only for shareholders but all stakeholders including employees and society on the whole.

ABOUT PAUL SKINNER

Paul Skinner is an award-winning strategy consultant, social entrepreneur and the author of Collaborative Advantage: How collaboration beats competition as a strategy for success.

He believes the paradigm of competitive advantage may now be constraining our business success rather than increasing it. Ben Cohen and Jerry Greenfield, co-founders of Ben and Jerry’s, agree, providing Paul's book with a tasty endorsement: 'Collaborative Advantage offers the perfect recipe for successful businesses that improve lives.'

Paul is the founder of the social enterprise MarketingKind, which is a membership community dedicated to harnessing the power of marketing to better advance humankind. He is also the founder of the Agency of the Future, which empowers client organisations to better understand, define and mobilise around their purpose to drive sustainable growth. And he is an advisory board member at the Museum of Brands, an Expert Advisor for the Future Strategy Club and has been awarded an honorary visiting fellowship by Edge Hill University Business School.

 

**PAUL'S LINKS**

Paul Skinner Website - www.theaof.com

Paul Skinner LinkedIn - www.linkedin.com/in/paul-skinner-a73b8921

Paul Skinner Twitter - twitter.com/iPaulSkinner

Paul Skinner Book available on Amazon- Collaborative Advantage: How collaboration beats competition as a strategy for success

Marketing Kind -www.marketingkind.org

Marketing Kind Twitter - twitter.com/BeMarketingKind

Marketing Kind LinkedIn - www.linkedin.com/company/marketingkind


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About the Podcast

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The What's Next Podcast
Big Ideas and Innovative thoughts on the future of Marketing, Media, Advertising and more!

About your host

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Karim Kanji

We all need to be thinking about and preparing for What’s Next in order to achieve more - and that’s what this podcast is all about.

We are seeking to gain a more diverse perspective on what will shape the future of marketing & advertising, one 15-minute conversation at a time.

We are excited to share talks Karim will be having with thinkers around the world. If you’re as curious as us about What’s Next, join me and invest 15 minutes of your day exploring big ideas and innovative thoughts.


ABOUT KARIM

Karim has been successfully podcasting since 2010. First with the ‘Social Media Show’ and then the popular ‘Welcome with Karim Kanji podcast’ and a co-hosted show with Gregg Tilston, ‘Welcome to The Music’.

2021 sees Karim launching this new show ‘What’s Next’ with support from Active International where Karim is currently the Director of Emerging and Social Media.

In his role within the advertising and marketing industry, Karim has worked with brands such as Popeyes Canada, Melitta, Ricola, 3M Canada, eOne, Nikon Canada, Jamieson Vitamins, Mark’s, LG Electronics Canada, Muskoka Brewery, Post Cereals, Nestle Canada, Dell Canada, GE Canada, Scotiabank, Ontario Teachers’ Pension Plan, Microsoft Canada, and many others.