Episode 4

What's Next with Professor Dr Jonathan AJ Wilson

We chat with Professor Dr Jonathan AJ Wilson, Professor of Brand Strategy and Culture at Regent's University in London. We discussed how businesses can avoid tokenism in advertising & company culture and how the smart money is on embracing this watershed moment.

"Avoid tokenism, hire experts!"


ABOUT PROFESSOR DR JONATHAN A.J. WILSON

Professor Jonathan A.J. Wilson has spent over 20 years in industry and academia as a practitioner with two doctorates - specialising in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital.

He started his career in the late ‘90s, working in media owner and client-side advertising management roles in London – ranging from sales, sponsorship, planning and buying, to events and PR. In 2005 he moved into marketing consultancy, professional training and academia.

Professor Wilson has published over 200 pieces of work, spoken at over 100 conferences across the globe and featured in LinkedIn’s annual Top Voices awards list for 4 consecutive years. Also, having graduated from 4 different faculties, previously been an elite athlete, and worked as a professional musician and songwriter, he aims to champion the art of Science and the science of Art.

 

DR JONATHAN A.J WILSON LINKS

Website: drjonwilson.com

Twitter: twitter.com/drjonwilson

Instagram: www.instagram.com/drjonwilson

LinkedIn: www.linkedin.com/in/drjonwilson

FOLLOW US

Instagram: @ActiveIntWorld

Twitter: @ActiveIntlUK

Karim's Twitter: @karimkanji

Podcast Website: www.thewhatsnextpodcast.com

About the Podcast

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What's Next
Big Ideas and Innovative thoughts on the future of Marketing, Media, Advertising and more!

About your host

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Karim Kanji

We all need to be thinking about and preparing for What’s Next in order to achieve more - and that’s what this podcast is all about.

I’m seeking to gain a more diverse perspective on what will shape the future of marketing & advertising, one 15-minute conversation at a time.

I am excited to share talks I’ll be having with thinkers around the world. If you’re as curious as I am about what’s next, join me and invest 15 minutes of your day exploring big ideas and innovative thoughts.


ABOUT KARIM

Karim has been successfully podcasting since 2010. First with the ‘Social Media Show’ and then the popular ‘Welcome with Karim Kanji podcast’ and a co-hosted show with Gregg Tilston, ‘Welcome to The Music’.

2021 sees Karim launching this new show ‘What’s Next’ with support from Active International where Karim is currently the Director of Emerging and Social Media.

In his role within the advertising and marketing industry, Karim has worked with brands such as Popeyes Canada, Melitta, Ricola, 3M Canada, eOne, Nikon Canada, Jamieson Vitamins, Mark’s, LG Electronics Canada, Muskoka Brewery, Post Cereals, Nestle Canada, Dell Canada, GE Canada, Scotiabank, Ontario Teachers’ Pension Plan, Microsoft Canada, and many others.