Episode 16

What's Next with Sonia Carreno

We speak to Sonia Carreno, President of IAB Canada, about the cookieless future and what that will mean for advertisers.

Sonia takes us through Project Rearc, the IAB's global call-to-action for stakeholders across the digital supply chain, to re-think and re-architect digital marketing to support core industry use while balancing consumer privacy and personalization.

The Rearc project quickly evolved into three working groups: Addressable audiences, Accountability, and a Global Framework, and Sonia outlines these briefly in our bitesize podcast episode.

To read more about the IAB's Rearc project visit: www.iab.com/blog/project-rearc-an-industry-collaboration-to-rearchitect-digital-marketing

ABOUT SONIA CARRENO

Sonia has been passionate about the Internet and its forward movement in Canada from the start and brings over 20 years of experience touching virtually every aspect of digital marketing.

Sonia has led global digital strategy initiatives for international brands including Gillette, Heineken, General Motors, RBC, Coca Cola and Spin Master Toys. Her work has included every discipline of online media and her specialities range from performance marketing to social media strategy and start-up strategy. She has also consulted industry associations and many publishers to help navigate the disruptive media landscape.

Her passion for the industry continues in the role of President of the Interactive Advertising Bureau of Canada where she continues to help drive the industry forward and put Canada on the global stage for online media innovation.

In 2021, Sonia was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame for her efforts in bringing the Canadian marketing and advertising industry into the digital age.

About the Podcast

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What's Next
Big Ideas and Innovative thoughts on the future of Marketing, Media, Advertising and more!

About your host

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Karim Kanji

We all need to be thinking about and preparing for What’s Next in order to achieve more - and that’s what this podcast is all about.

We are seeking to gain a more diverse perspective on what will shape the future of marketing & advertising, one 15-minute conversation at a time.

We are excited to share talks Karim will be having with thinkers around the world. If you’re as curious as us about What’s Next, join me and invest 15 minutes of your day exploring big ideas and innovative thoughts.


ABOUT KARIM

Karim has been successfully podcasting since 2010. First with the ‘Social Media Show’ and then the popular ‘Welcome with Karim Kanji podcast’ and a co-hosted show with Gregg Tilston, ‘Welcome to The Music’.

2021 sees Karim launching this new show ‘What’s Next’ with support from Active International where Karim is currently the Director of Emerging and Social Media.

In his role within the advertising and marketing industry, Karim has worked with brands such as Popeyes Canada, Melitta, Ricola, 3M Canada, eOne, Nikon Canada, Jamieson Vitamins, Mark’s, LG Electronics Canada, Muskoka Brewery, Post Cereals, Nestle Canada, Dell Canada, GE Canada, Scotiabank, Ontario Teachers’ Pension Plan, Microsoft Canada, and many others.