Episode 1

What's Next with Jane Ractliffe

In the first interview for the 'What's Next podcast, Karim Kanji speaks to Jane Ractliffe, Co-Founder and MD of Standard Media Index.

Jane gives us her insight and predictions for What's Next and why Australia/New Zealand is an excellent place for marketers to test and experiment whilst the rest of the world is still in the grips of the COVID-19 pandemic.


Jane runs the Australian and NZ operations of Standard Media Index, a global provider of real-time advertising expenditure data, a business she co-founded in 2009.

A former media editor of The Australian, Jane's background is in media, a business journalist specialising in the sector for 15 years. Media remains Jane's passion, although these days she's focused on SMI's business development and innovating in the reporting of new and essential ad spend metrics. They've recently introduced the world's first Future Ad Demand data and are leading the way in reporting Digital Ad Formats (Online Video, Audio etc.) and Static and Digital Outdoor Ad format expenditure data. They're now working on the first pricing metric for Digital media. Jane has a BA (Journalism) and a Graduate Diploma in Applied Finance and Investment.

Subscribe to our podcast in all the usual places




Follow Jane on Twitter - @JaneRactliffe

Follow Standard Media Index on Twitter @SMI_Data



PODCAST WEBSITE - www.thewhatsnextpodcast.com

INSTAGRAM - www.instagram.com/activeintworld

TWITTER - twitter.com/ActiveIntlUK

KARIM - twitter.com/karimkanji

About the Podcast

Show artwork for The What's Next Podcast
The What's Next Podcast
Big Ideas in 20 minutes on What's Next in your world

About your host

Profile picture for Karim Kanji

Karim Kanji

Are you constantly thinking and preparing for What's Next? Our podcast seeks to gain a diverse perspective on What's Next for the working world, the real world, the virtual world, our careers, our planet, our businesses, our happiness, and much more! But don't worry, our big ideas are in 20-minute bite-sized chunks!

I'm your host Karim Kanji, and I am excited to share talks with business leaders, professors, specialists, authors, thinkers, basically the people who know their stuff on What's Next in their space. If you're as curious as I am about what's next, join me and invest 20 minutes of your day exploring big ideas and innovative thoughts.

The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.