Episode 1

What's Next with Jane Ractliffe

In the first interview for the 'What's Next podcast, Karim Kanji speaks to Jane Ractliffe, Co-Founder and MD of Standard Media Index.

Jane gives us her insight and predictions for What's Next and why Australia/New Zealand is an excellent place for marketers to test and experiment whilst the rest of the world is still in the grips of the COVID-19 pandemic.


Jane runs the Australian and NZ operations of Standard Media Index, a global provider of real-time advertising expenditure data, a business she co-founded in 2009.

A former media editor of The Australian, Jane's background is in media, a business journalist specialising in the sector for 15 years. Media remains Jane's passion, although these days she's focused on SMI's business development and innovating in the reporting of new and essential ad spend metrics. They've recently introduced the world's first Future Ad Demand data and are leading the way in reporting Digital Ad Formats (Online Video, Audio etc.) and Static and Digital Outdoor Ad format expenditure data. They're now working on the first pricing metric for Digital media. Jane has a BA (Journalism) and a Graduate Diploma in Applied Finance and Investment.

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Follow Jane on Twitter - @JaneRactliffe

Follow Standard Media Index on Twitter @SMI_Data



PODCAST WEBSITE - www.thewhatsnextpodcast.com

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TWITTER - twitter.com/ActiveIntlUK

KARIM - twitter.com/karimkanji

About the Podcast

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What's Next
Big Ideas and Innovative thoughts on the future of Marketing, Media, Advertising and more!

About your host

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Karim Kanji

We all need to be thinking about and preparing for What’s Next in order to achieve more - and that’s what this podcast is all about.

We are seeking to gain a more diverse perspective on what will shape the future of marketing & advertising, one 15-minute conversation at a time.

We are excited to share talks Karim will be having with thinkers around the world. If you’re as curious as us about What’s Next, join me and invest 15 minutes of your day exploring big ideas and innovative thoughts.


Karim has been successfully podcasting since 2010. First with the ‘Social Media Show’ and then the popular ‘Welcome with Karim Kanji podcast’ and a co-hosted show with Gregg Tilston, ‘Welcome to The Music’.

2021 sees Karim launching this new show ‘What’s Next’ with support from Active International where Karim is currently the Director of Emerging and Social Media.

In his role within the advertising and marketing industry, Karim has worked with brands such as Popeyes Canada, Melitta, Ricola, 3M Canada, eOne, Nikon Canada, Jamieson Vitamins, Mark’s, LG Electronics Canada, Muskoka Brewery, Post Cereals, Nestle Canada, Dell Canada, GE Canada, Scotiabank, Ontario Teachers’ Pension Plan, Microsoft Canada, and many others.