Episode 4

What's Next with Professor Dr Jonathan AJ Wilson

We chat with Professor Dr Jonathan AJ Wilson, Professor of Brand Strategy and Culture at Regent's University in London. We discussed how businesses can avoid tokenism in advertising & company culture and how the smart money is on embracing this watershed moment.

"Avoid tokenism, hire experts!"


ABOUT PROFESSOR DR JONATHAN A.J. WILSON

Professor Jonathan A.J. Wilson has spent over 20 years in industry and academia as a practitioner with two doctorates - specialising in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital.

He started his career in the late ‘90s, working in media owner and client-side advertising management roles in London – ranging from sales, sponsorship, planning and buying, to events and PR. In 2005 he moved into marketing consultancy, professional training and academia.

Professor Wilson has published over 200 pieces of work, spoken at over 100 conferences across the globe and featured in LinkedIn’s annual Top Voices awards list for 4 consecutive years. Also, having graduated from 4 different faculties, previously been an elite athlete, and worked as a professional musician and songwriter, he aims to champion the art of Science and the science of Art.

 

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**DR JONATHAN A.J WILSON LINKS**

Website: drjonwilson.com

Twitter: twitter.com/drjonwilson

Instagram: www.instagram.com/drjonwilson

LinkedIn: www.linkedin.com/in/drjonwilson

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About the Podcast

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The What's Next Podcast
Big Ideas in 20 minutes on What's Next in your world

About your host

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Karim Kanji

Are you constantly thinking and preparing for What's Next? Our podcast seeks to gain a diverse perspective on What's Next for the working world, the real world, the virtual world, our careers, our planet, our businesses, our happiness, and much more! But don't worry, our big ideas are in 20-minute bite-sized chunks!

I'm your host Karim Kanji, and I am excited to share talks with business leaders, professors, specialists, authors, thinkers, basically the people who know their stuff on What's Next in their space. If you're as curious as I am about what's next, join me and invest 20 minutes of your day exploring big ideas and innovative thoughts.

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